10× more appointments booked within 30 days of launching self-scheduling
A Salesforce Experience Cloud site with Salesforce Scheduler took booked appointments up 10× after customers could self-schedule directly, instead of booking by phone or email.
The result
10× more appointments booked after customers could self-schedule directly on Experience Cloud.
What was built
An Experience Cloud site with Salesforce Scheduler, published on a branded custom domain rather than the default Salesforce URL. Scheduler's native engine — skill-based matching, shift-based availability, multi-resource bookings — already covered what this client needed. The custom work went into the booking experience itself: an embedded Flow with Apex-backed Lightning Web Components that replaced Scheduler's default screens to match the client's design and UX standards, without changing the underlying scheduling logic.
Situation
The client is a financial services firm with about 25 employees, offering investment advice and tax planning. Appointments were previously booked by phone or email.
Timeline
About 30 days from kickoff to launch.
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